Videogram provides rich features to the user to engage on social media. Users can like, comment and share the video frame of interest to them into social networks. This allows for context when other users are discovering content on their newsfeed. This technique is used to funnel traffic from social media sites to the content owner’s site. Videogram also enables video ads relevant to the frame that the user clicked to start the video. For example, if the user clicked on a key frame that shows a person wearing sun glasses then, the platform can programmatically place a video ad for sunglasses in front of that specific frame as a pre-roll video.